POPAI India OMA Awards

The Point of Purchase Advertising International- India (POPAI India) is hosting 5th edition of Outstanding Marketing-at-Retail Achievement (OMA) Awards in Mumbai on 5 February 2015.

Point of Purchase Advertising International (POPAI) a world renowned Global association of Marketing-at-Retail has been holding the prestigious OMA Awards worldwide over 50 years. OMA awards recognize the most innovative, engaging, and effective displays at retail.

It brings together Brand Marketers, Retailers, Design firms, Advertising agencies and the Marketing-At-Retail Industry as a whole.

The main objective of OMA Awards is to recognize the talent and skill in designing, production, and presentation of In-Store Advertising.

In 2014 the event has grown, 233 entries which is increased than last year .This year the category "Food & Beverages" and "Health Care & "Personal Care" has been separated into four separate categories in order to widen the scope for entrant companies and also a new category of Go green is been added to encourage usage of Eco friendly resources for production

The OMA Award jury panel comprised brand marketers, retailers, shopper insights professionals, and POP designers.

OMA Awards has etched out its own standard. The more number of participants, more number of entries double the excitement is expected in the Year 2015